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herringbone + sui, mumbai

Type retail interior
Area 800sq.ft.
Status involvement up to schematic design

this is the flagship store for a bespoke menswear tailoring service transitioning from online/ home visit service to retail space. with modest budget, though the location in a beautiful heritage structure with generous heights afforded the opportunity for an intriguing contemporary intervention. the outlet was interpreted more as a luxe drawing room which could double up as an event space. the traditional till/ cash counter was dispensed with, with billing being via touch tablets at informal seating areas. an open central area provides space for these events, with a bar screening off the pantry at one end. options for the display racks included backlit linen fabric stretched over a thin metal frame, drawing from the analogy of a skin (suit) stretched over a structure (body), and referencing the ‘construction’ of a well-made suit. in another option, mobile display units shaped as quarter circles could be stacked up against walls or brought together in various configurations to create screens forming semi-private discussion areas or exclusive product zones.